Country superstar, Luke Bryan, became the face of Fendt Tractors because, being a real-life farmer, he knew his power take-off from a hole in the ground. After growing too much sweet corn during the pandemic, the folks at ad agency Colle+McVoy and I had the idea to have Luke over-grow his own favorite snack, popcorn, for fans to buy online and also enjoy at his Summer Farm Tour. All proceeds went to Future Farmers of America. Now, what will Luke boldly grow for next year’s tour? See more here:

https://www.collemcvoy.com/work/fendt