This concept is still one of my favorites. The assignment was to create interest in the world of insurance at job fairs on college campuses. Using actual claims department names within Travelers, I developed wild postings for bands scheduled to give free “concerts” during the job fair. The idea was to recruit local bands in each town to become “Bodily Injury” or “Construction Defect” and have them play a set, hopefully driving soon-to-be-graduates away from the Googles and Apples and over to the exciting world of….insurance. A tour bus, band swag and downloadable EP of the local bands rounded out the concept. Being an insurance company, Travelers went with a trade show booth.